Digital Press Packs

Press Packs to go.

For the Japanese vehicle manufacturer, we are creating europe-wide digital press packs, trade fair microsites, PR presentations and PR event designs.

Objective

Development of the event design for the use of the pan-European launch phase of various vehicle models, such as Suzuki Vitara, SX4 S-Cross and Baleno and the Geneva Motor Show, Paris Motor Show and IAA.

In addition, the creation of an intuitive menu-driven user interface (general user interface) for the digital press kits as well as microsites by Suzuki was ordered from us.

Project insights

For many vehicle launches, our focus was on designing the launch design for the highlights at trade fairs and at European car events. The respective design was amongst others, used in digital press packs as well as on microsites. For the press packs a GUI was developed, which offers the user an easy usability. We took over the full service from interface design, programming, data handling to USB stick production.

The digital press packs are also available online as microsites for journalists. For this we take over the entire service up to the hosting and the past-project evaluation in the form of Google Analytics.

The launch designs are multimedia designed and implemented by us. We use the designs in digital communication and adapt them to classic advertising material and event asset.